Many dating sites are reporting that the mobile marketing for online dating is on the increase and this comes as no surprise.

With the growing number of hand-held devices such as the iphone, droid and many others that support internet applications this is only fueling the rapid growth of this industry.

It is estimated that the conversion rate for those with hand-held devices will be correspondingly higher than through their traditional websites. Online dating is a spontaneous affair of the hearts with many people and thus a hand-held is a perfect communication device for those who want to connect with someone on the go as their mood changes.

Dating also happens to be more fun and personal through the hand-held, because you don’t get the prying eyes of someone sitting next to you and just like twitter we can see a wave of users using this platform to seek out other partners.

The dating industry needs to watch for this market very closely and in particular the free dating sites out there as the doors to this huge market is wide-open with a potential to grab some serious advertising revenue too.

The choices available to a newcomer to the online dating scene can be daunting to say the least and it is a good idea to get your bearings right before diving into it without some kind of planning.

There are excellent guides on this subject with some notable ones being here, and reading some of the information can save you much headaches and valuable time.

With regards to the paid or free sites, my personal opinion is that you should sign up to a mixture of those sites. The end goal is not how much money you can save because then you are putting a price on your commitment to finding someone you truly will get along with as a life-long partner. The goals should be to increase your chances to find your partner no matter WHERE they maybe.

Here are some additional resources:

http://www.freedatingusa.com/jump-dates/

Many people have different perceptions of free dating sites and do not always understand the fundamental business model associated with these sites and tend to perceive them as lower quality sites as compared to paid dating sites.

If you have read reviews of both free and paid dating sites you will find in almost all cases a mixed set of opinions and one is not superior to the other. In fact, some paid dating sites are really bad and one would have wasted that $30 dollars as soon as they click on that submit button. Equally, some free dating sites excel in their offerings over other paid sites in terms of member base, features and functionality.

As indicated, free dating sites have a business model that needs to be understood. The first thing that most users often ask is “how do they make their money?” There is nothing sinister at play here by the free dating sites, it is a legitimate website just like any other dating sites.

Most of the free dating sites generate money entirely from driving advertising banners on their site. This is no easy task and it takes a decent amount of traffic to sustain a reasonable amount of income. You can see that free dating sites are very likely to have a ‘cash-crisis’ problem as opposed to paid dating sites where they can generate much more income from their paid counterparts.

Over a period of time, the free dating sites will have a higher turnaround and with as many websites folding on a regular basis as there are new start-ups. The same can be true of paid dating sites. The sites that have been around a long time will have the greater chance of success because they have managed to attain sufficient regular volume of traffic to have a sizeable advertizing income to sustain the daily operations of the website.

What you have to look for is the longevity of the free dating sites, the ones who have passed the test of time and still going strong. So next time you are looking to sign up to a free dating site make sure it has been established for a good number of years and in this way you can expect some ‘good’ things from the site.